Design is not just visual, it’s operational.
I bridge the gap between complex business challenges and scalable creative execution. Whether structuring multi-brand identities, building cross-platform design systems, or launching immersive experiences, my focus is clear: eliminate friction, align stakeholders, and deliver products and brand systems that scale seamlessly and drive real engagement.
From global tech giants and Swiss luxury icons to local cultural landmarks. What connects these projects is a shared standard of clarity, technical precision, and strategic design—adapted to the unique scale, constraints, and culture of every organization.
Aligning vision, technology, and execution.
Great leadership isn't just about inspiration; it's about building efficient workflows and empowering multidisciplinary teams to deliver high-impact work. Having led projects across luxury, fintech, and big tech, I excel at bridging the gap between design, engineering, and business strategy to get high-quality products to market.
18+ years of shaping high-impact brands, digital products, and spatial experiences.
From designing immersive 3D environments and AI workflows at Meta (reaching over 4.1M+ visits) to steering visual systems for world-class luxury icons like Audemars Piguet, Julius Baer, and Alinghi, I specialize in solving complex design and identity challenges. As a self-taught Creative & Product Design Director, I bring an end-to-end perspective: from high-level brand strategy to detailed UI/UX and design system architecture. I help ambitious companies turn strategic goals into memorable, scalable brand and product ecosystems.
Whether you're looking for a Creative Leader, building a new product or evolving an existing brand, I'd be happy to hear your story. Let's start the conversation.