Working with Team Alinghi meant creating a visual system capable of bringing consistency to one of the world's most prestigious sailing competitions. From the global style guide to the unveiling of Alinghi 5, every decision had to balance strong branding with the technical realities of an international sporting event.
From event branding to sponsor integration on the yacht itself, I developed solutions that aligned visibility, functionality and brand identity. This experience reinforced the value of consistency across every touchpoint.
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