1545 was a self-initiated brand built from the ground up, from the first concept to the final product. The project combined brand strategy, product design, 3D development and digital experience, bringing every stage of the process together under a single creative vision.
From initial sketches and technical development to the website and launch, I led the project end to end. More than creating a watch collection, this experience deepened my understanding of what it takes to build a brand from the inside out.