Collaborating with Phida was a major branding venture centered on unity and structural clarity. As a group encompassing diverse specialized companies across sealing, tinsmithing, resin, and facades, Phida needed a powerful master brand identity. My role was to design a cohesive visual ecosystem that successfully unifies all these distinct construction competencies under a single, strong corporate banner.
Following this design phase, I developed a comprehensive style guide to ensure Phida’s new image is applied with absolute control and consistency across all digital and physical touchpoints.
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