Bringing different companies together under one identity requires more than a visual redesign. It requires understanding each expertise, creating clarity and building a shared direction. For Phida, the challenge was to transform a group of specialised construction companies into a unified brand with a stronger collective presence.
I developed a cohesive visual identity and brand ecosystem, bringing together diverse fields from sealing and facades to resin and tinsmithing. Through a comprehensive style guide, I created the foundations for a consistent and lasting brand experience across all touchpoints.
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