le pointu.

Designing the visual identity and menu cards for Le Pointu, widely recognized as the trendiest bar in Lausanne, was a thrilling challenge. The main goal was to capture the essence of this popular local hotspot and translate its chic, welcoming energy into a cohesive branding strategy. I worked closely with the owners to ensure that every design element perfectly reflected the establishment's modern yet cozy soul.

To anchor the brand in its physical space, I incorporated the iconic pattern of the bar's floor into the menus, creating a synergy between interior design and layouts.