le pointu.

Creating a visual identity for a place with a strong local presence requires understanding its atmosphere, personality and the experience it offers. For Le Pointu, the challenge was to translate the bar’s modern yet welcoming spirit into a brand language that felt authentic and connected to its space.

I developed the visual identity and menu design in close collaboration with the owners, creating a cohesive system inspired by the venue itself. By integrating the iconic floor pattern into the layouts, I connected the physical environment with the brand experience and reinforced its unique character.