swiss open gstaad.

Working with a historic sporting event means balancing heritage with evolution. As Creative Director for the Swiss Open Gstaad ATP tournament, I focused on redefining its visual identity while preserving the values, energy and prestige of the competition. The challenge was to create a timeless system that could connect tradition with modern performance.

I developed the logo, graphic direction and campaign materials, extending the identity across posters and event touchpoints. The 2015 official poster was recognised at the Swiss Poster Awards, reflecting the strength of a consistent and memorable visual language.