Ladies open lausanne.

Building the identity of a major sporting event requires creating more than a visual style. It requires defining a clear language that can express the energy, ambition and values of the competition. As Creative Director for the Ladies Open Lausanne WTA tournament, I focused on creating a strong and coherent brand foundation.

I developed the complete visual identity, from the brand system and style guide to the graphic direction and official tournament posters. I ensured its consistency across digital, print and on-site experiences, balancing creative expression with the strict requirements of international tennis.