loxton.

Creating a brand experience for a restaurant requires balancing aesthetic ambition with everyday usability. For Loxton, the challenge was to develop a refined visual identity that could support both the premium positioning of the venue and the practical needs of its team. The focus was on creating a system that remains elegant while being easy to use.

I designed the visual identity, menu system and supporting brand assets, creating flexible templates that allowed independent updates and production. I also extended the brand across packaging, takeaway bags and coasters, ensuring a consistent experience across every customer touchpoint.