loxton.

Creating the visual identity and menus for the Loxton required combining high-end aesthetics with everyday practicality. A key requirement was ensuring that menus were easy for staff to update and print independently. To achieve this, I designed a flexible, user-friendly template system that maintains a sleek, professional look while being perfectly optimized for effortless in-house production.

In addition, I expanded the branding across a range of custom touchpoints, designing cohesive food packaging, takeaway bags, and coasters to ensure a unified brand experience.